PRL 214
Here you will find all my work from my PRL 214 class of Fall 2022. This class had us pick a corporation as a sample client to write about for the entire semester. The corporation I chose was St. Jude Children's Research Hospital.
News Release
This piece was written to announce the upcoming anniversary of the St. Jude Hospital. It includes a call-to-action and a quote from the CEO.
Audience Persona
This piece describes two different audiences that St. Jude should target. It describes what media they respond to and why they would want a relationship with the hospital.
Applying the PESO Model
This work details a step-by-step PESO outline that could be used to market an anniversary event for the hospital.
E-Newsletter
This newsletter targets employees of the corporation and provides a call-to-action for fundraising for the upcoming holiday season.
Media Pitch and Media Contacts
This is a pitch to a journalist about covering an upcoming anniversary party. This is also accompanied by a list of journalists who would be interested in this kind of story.
DEI at St. Jude
This piece is an analysis of current DEI policies in place at St. Jude Hospital and how they could improve.
Fact Sheet
This fact sheet includes information that a journalist would find useful when writing an article about St. Jude.
Op-Ed
This piece is an opinion piece that would be a response to a negative op-ed written about St. Jude by a print publication.
Newsjacking
This social media post plays on the recent twitter controversy with Kanye West to promote a new fundraising campaign for St. Jude.
Here is work that was completed this semester, but is not related to St. Jude Children's Research Hospital.
Media Briefing
The media briefing was completed as JetBlue Airlines, where I played the Chief Communications Officer. Below are my talking points and a Q&A section for anticipated questions.
Professional Biography
This biography was written based on an interview I completed with Greg Hughes, the current SVP of NBC Sports Communications.